While the recession seems to be loosening its grasp on the bank accounts of Americans, many are still feeling the effects the economic downswing caused. If you’re looking to raise money for your organization or cause, you may feel as if you’re climbing an endless mountain. Although receiving donations in our tight economy may not be as easy as it once was, there are several ways to raise money for your nonprofit even during the middle of a recession.
Expand Your Reach
Dealing locally is still among the most effective ways to raise money for your nonprofit; however, since many are unable to donate due to their financial status, you must expand your reach. Delve into the endless possibilities by creating an effective online fundraising campaign. When dealing with online campaigns, you’re opening up your cause to be seen by millions. Although there are many ways this goal can be accomplished, the most effective include:
I. Establishing Social Media Presence – Exhaust the various social media platforms to extend your visibility to those who would otherwise be unaware of your cause. The most effective way to accomplish this goal is to connect with like-minded individuals and organizations through conversation and information sharing. Don’t simply blast out fundraising newsletters and posts. Engage and become part of your community.
II. Become an Authority – Gone are the days where you can fill a website with useless information, that’s rich with keywords, and receive a decent amount of traffic. In order to be successful in your online fundraising efforts, you must become an authority within your industry. Establish a blog that’s regularly updated with the latest information and insider news. Drive traffic to your fundraising cause by being an asset to your industry/cause.
Create Intimate Connections With Donors
Since the goal of fundraising in a recession is to showcase your true importance within your industry, showcase this by creating intimate connections with donors. Don’t simply say, “Thank you” for a donation. Rather, convey your thanks by providing free gifts or complimentary access to your newsletter. Tell stories of how your cause or organization has helped others.
Showcasing your genuine nature and community-oriented actions is the most effective way to gain not only the attention of potential donors, but to also drive higher donations. While people are tighter with their money in the current recession, it’s still possible to have a successful fundraising campaign by showcasing your true benefit for your industry or cause.
Sell A Product Your Population Already Purchases
If you choose to do a fundraiser where you are selling a product, choose a product that your population already spends money on. A coffee fundraiser is the perfect option for this. Unlike common fundraiser products such as wrapping paper, flavored popcorn, and candles, coffee is something that the general American population purchases on a regular basis. You are much more likely to interest people in purchasing a product they already get with the added benefit that it supports your non-profit.